City4 Featured in QuiBrescia: MyCredit's Regeneration of the Former Freccia Rossa
On September 17, 2026, QuiBrescia published a long-form feature by Mauro Ferrari on the future of one of the city's landmark buildings: the former Freccia Rossa shopping mall, now at the heart of the urban regeneration project City4. MyCredit S.p.A., part of the Orion Group and led by CEO Mirko Tramontano, plays a central role in the operation.
From failed auction to relaunch
As the article reconstructs, following the mall's definitive closure in July 2023 and an initial auction that failed to attract bidders in June 2024 (with a €29 million reserve price), the turning point came when MyCredit acquired the main lot for €16.4 million. Including the gym lot, purchased separately, the total acquisition investment reaches approximately €20 million. Construction began in May 2026 with the initial strip-out phase; the phased opening is planned for spring 2027.
Four districts for a new urban hub
The name City4 reflects the project's logic: four districts — entertainment, food, wellness and value — designed to move beyond the traditional shopping mall model and give the city a place that lives throughout the day. The building, roughly 49,000 sqm in total with 2,500 covered parking spaces, sits in a strategic location between the railway station, the bus terminal and the city center.
"What Brescia has always known as the former Freccia Rossa now has a new name: City4. A name that comes from the four districts — entertainment, food, wellness and value — at the heart of the project. City4 gives the city back a place to live in, to meet, to spend time, to experience something different across the four districts. A new urban space, accessible, positioned between the city center and the station, capable of regenerating the area and generating both economic and social value."
— from MyCredit leadership, as reported by QuiBrescia
A shift in paradigm
As the article highlights, City4's challenge isn't simply to replace closed stores with new ones: it's to bring the city back inside the building, turning what has been a large urban void for years into a piece of the city that is once again lived, crossed and recognized. A shift in paradigm that reflects how the Orion Group operates on large real estate assets backing distressed credits: moving from credit recovery to genuine urban regeneration.
